[Bug 201772] New: Tagline reflects poorly on the application capabilities

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[Bug 201772] New: Tagline reflects poorly on the application capabilities

Bugzilla from fred@fredshome.org
https://bugs.kde.org/show_bug.cgi?id=201772

           Summary: Tagline reflects poorly on the application
                    capabilities
           Product: digikam
           Version: 0.10.0
          Platform: Ubuntu Packages
        OS/Version: Linux
            Status: UNCONFIRMED
          Severity: wishlist
          Priority: NOR
         Component: general
        AssignedTo: [hidden email]
        ReportedBy: [hidden email]


Version:           0.10.0 (using KDE 4.2.2)
OS:                Linux
Installed from:    Ubuntu Packages

digiKam currently uses the following tagline :
"Manage your photographs like a professional with the power of open source"

This implies that digiKam is a second rate player. It's for professional
wanabees.

As someone who has been doing photography for ages but who has been a
professional in film and video (in advertising and with 10 years at Canal +, I
know this will say something to the main digiKam guy - yes I'm French too), I
don't want to have my image processing software to be a mere likeness of some
hypothetical commercial thing that's supposedly better merely because it's
expensive...

Make this "Professional quality open source photography processing software",
which it *is*. Stop underselling digiKam. For us photographers, it's by far the
greatest tool out there. Granted I still process my RAWs with BibblePro but I
manage and mostly retouch everything with digiKam and almost never use Gimp.
Fspot or the Google thing are just cute toys compared to it.

That is all.

So pretty please, remove that silly slogan.

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[Bug 201772] Tagline reflects poorly on the application capabilities

Gilles Caulier-4
https://bugs.kde.org/show_bug.cgi?id=201772


Gilles Caulier <[hidden email]> changed:

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--- Comment #1 from Gilles Caulier <caulier gilles gmail com>  2009-07-28 14:44:41 ---
Well, it's simple : we need a slogan to promote software.

Just make a proposal to replace current one (:=)))...

Gilles Caulier

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[Bug 201772] Tagline reflects poorly on the application capabilities

Bugzilla from fred@fredshome.org
In reply to this post by Bugzilla from fred@fredshome.org
https://bugs.kde.org/show_bug.cgi?id=201772





--- Comment #2 from Fred Albrecht <fred fredshome org>  2009-07-28 18:09:59 ---
Well I suggested something along the lines of
"Professional quality open source photography processing software"

since apparently what was apparently important was :
- Professionalism
- Quality
- Open source

So, sticking to English (to be understood by most users) and still sticking to
the above concept, here are some ideas in no specific order in hope that they
will spark further ideas in others :

1 - "An open source tool for professional photographers" (might intimidate
beginners, but then it *is* a high end tool)
2 - (drop the "professional" thing, which nobody cares about anyway since
professionals starve) "High end photography management - and it's open source
!"
3 - "Full featured Photography Management - Open Source"
4 - "Your Photos - Your Data - Full featured Photography Management - The
Security of Open Source" (note "security" instead of "power" or "convenience"
or whatever... because that's a major "selling point" especially with digital
images. Will they still be yours in 10 years ? With open source they will. With
closed source... maybe, maybe not.

Those are merely ideas. I like 3 & 4 most (ok, I like 4 most). OTOH they tend
to show digiKam as a proper piece of software instead of a wanabee copy of some
sort of second grade "pro" thingy, which is what it looks like now.

And to Gilles, feel free to write to me in French if you feel like it. It seem
to me like dk really has an image problem. That people actually recommend
F-Spot (which has some qualities) instead of digiKam really says something (ok
one is Gnome, the usual default, but still)

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[Bug 201772] Slogan reflects poorly on the application capabilities

Gilles Caulier-4
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https://bugs.kde.org/show_bug.cgi?id=201772


Gilles Caulier <[hidden email]> changed:

           What    |Removed                     |Added
----------------------------------------------------------------------------
            Summary|Tagline reflects poorly on  |Slogan reflects poorly on
                   |the application             |the application
                   |capabilities                |capabilities




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[Bug 201772] Slogan reflects poorly on the application capabilities

Ioannis Gyftos
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https://bugs.kde.org/show_bug.cgi?id=201772


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--- Comment #3 from Ioannis Gyftos <ioannis gyftos gmail com>  2009-09-10 17:01:36 ---
Greetings,

I always thought of the slogan a bit 'weird' but I couldn't put my finger on
what made me think that way until I read this.

I fully agree with the original proposal by Fred Albrecht.

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[Bug 201772] Slogan reflects poorly on the application capabilities

Bugzilla from Julien@narboux.fr
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--- Comment #4 from Julien Narboux <Julien narboux fr>  2009-09-10 17:14:13 ---
I vote for 3 or 4.

my 2 cents,

Julien Narboux

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[Bug 201772] Slogan reflects poorly on the application capabilities

Bugzilla from andi.clemens@gmx.net
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--- Comment #5 from Andi Clemens <andi clemens gmx net>  2009-09-23 14:46:11 ---
Uhh the 4th suggestion is a little bit too long?

I also think the current slogan is a bit weird, but to be honest, I'm not
convinced of the above suggestions either.
Since English is not my mother tongue, I will not make a suggestion here, I'm
just bumping this report to make people aware of the problem again.

Any further suggestions?

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[Bug 201772] Slogan reflects poorly on the application capabilities

Bugzilla from friiduh@gmail.com
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--- Comment #6 from Fri Duh <friiduh gmail com>  2009-10-04 22:14:11 ---
Seems that there is some kind problem with the "like a professional" part. Like
it is saying "You need to act like a professional" or means that user would not
be a professional but just trying to be such.

First maybe we need to understand what means "professional". It is not matter
of skills but just about payment of job. Professional gets paid from what she
or he does. Amateur does not get paid, but can be as good, or even better than
professional on same job. Question is always only about payment.

The slogan does not say that "You are not good/skilled enough". In contrary, it
says "You are good/skilled enough as anyone else". It gives courage

The digiKam is designed for everyone. Not just for those who are professionals.
Professionals should have enough knowledge already to understand that they are
not best ones whit greatest skills. But that they have always something new to
learn and develop their skills.

digikam is marketed for normal users and hobbiers, all kind amateurs. They need
to know, that there is software available to manage their photos like
professionals can. It simple means that they have possibility to use software
what gives them a "hitech software". What gets developed for them by free and
open way.

The open source is not just somekind "tag" what you can add to software. It is
as well the "heart" of the software direction. Too many times there is used
"open source" by bad way just by tagging it to product without giving anykind
information what it's real meaning is. Too many times the "open source" is tied
to security as well. Like it's good side would only be the security (no
malware, no backdoors and stable). The Open Source has just more philosophic
meaning than just marketing and it would be nice to get people to understand,
what power it has.

If we slice the slogan "digiKam - Manage your photographs like a professional
with the power of open source" we can get what it means.

1. digiKam = Softwares name, what gives it's brand a name what people will come
to notice when mentioning "digiKam"

2. "Manage your photographs" = Information of what the applications is for.
Simply, just managing your photographs. There was reasons why not to use
"photos", "images", "pictures" and so on. Those can have much lesser meaning
for memories and whole professionality than the "photograph" itself.  

3. "like a professional" = seems to be MAIN problem here. It really does not
mean "you are just a wannabe who wants to be as good as professional". It just
informs that you can wait from the digikam the tools what you did not even
think you need or is there. It has nothing to do with the "you are not good
enough". It is not negative, but positive side.

4. "With power of Open Source" = ties everything together. The development, the
users, goals and current status. It is like saying "this is a good "way" how to
live our lifes".

And the current slogan can be sliced by three ways for different purposes.

1. digiKam
2. digiKam - Manage your photographs like a professional
3. digiKam - manage your photographs like a professiona, with power of Open
Source

You can use all three in different context like on tee cup, T-shirt, icon,
banner, subject and so on.

Let me take the new suggested slogans and slice them:

 1 - "An open source tool for professional photographers" (might intimidate
beginners, but then it *is* a high end tool)

Ain't the amateurs good enough to use digiKam but only for pros? So if you do
not pay your bills by photographing, you are not good enough?
The Open Source is for good thing or is it just some kind stamp top of it?
I would dismiss this right away because the targeting only for professionals,
leaving out the biggest user group, amateurs.

2 - "High end photography management - and it's open source!"

 What is "high end"? If digiKam is "high end", what is then example the F-spot,
or Lightroom, a über hitech?. It is not wise to give user expections about the
technology itself, but more like what the other users use. It does not matter
how long the feature list is, if it does not meet the needs what most users
have (=amateurs + professionals. No matter of skills). The "and it's open
source" reminds me like "and it's free too!" commercial ;-)

3 - "Full featured Photography Management - Open Source"

 This is almost exactly the one early slogans what I had. It did not give Open
Source and digiKam's spirit for the users when I asked from people. And again
it has same problem, what are listed on "full feature" list? Although it says
what the digiKam is for.

4 - "Your Photos - Your Data - Full featured Photography Management - The
Security of Open Source"

 Reminds as well from my early slogans. What were inspired around "Your
memories" type. But drops badly because "photos" word, the technology mumbo
jumbo about "data" (normal users do not want to care about "data"). And the
"security of Open Source" does only push to minds that the open source is only
about security and not the way of development what makes users to enjoy better
results by all ways. (+ too long to be cut from middle, like status quo is)


And in the end, we need to have somekind "twist" on the slogan, because it need
to stay in mind of user. It can not just be "here it is" what is someway
"washed out". It should have multipurpose and meaning. Somekind wisdom inside
it.

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[Bug 201772] Slogan reflects poorly on the application capabilities

Bugzilla from andi.clemens@gmx.net
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--- Comment #7 from Andi Clemens <andi clemens gmx net>  2009-10-16 17:11:37 ---
Actually our slogan is wrong for the showFoto application. We don't manage
photographs with it... could be a little bit misleading.
This slogan is also shown as a tooltip or general description for showFoto.

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[Bug 201772] Slogan reflects poorly on the application capabilities

Bugzilla from friiduh@gmail.com
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--- Comment #8 from Fri Duh <friiduh gmail com>  2009-11-01 11:01:53 ---
"We don't manage photographs with it... could be a little bit misleading."

Yes, with showFoto it is more editing than managing. Even with that the
showFoto allows tagging as well when launched from digiKam. I have other bug
report for to make the showFoto to use showFoto icon and not the digiKam one
when launched from digiKam. Dont know how easy that is but that is other wish.

The showFoto slogan should be edited to correlate it's features when launched
as stand alone app.

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[Bug 201772] Slogan reflects poorly on the application capabilities

Milan Knizek
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--- Comment #9 from Milan Knizek <knizek volny cz>  2011-02-02 19:46:22 ---
For quite some time too much of my attention has being taken by the startup
slogan - actually by the part "like a professional", so I tried to look if it
was discussed already - that's how I came accross this wish.

IMHO, the "professional" really seems to do a bad job for digiKam, various
people understand it differently.

How about simply skipping it from the slogan so that it just reads: "Manage
your photographs with the power of open source".

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[Bug 201772] Slogan reflects poorly on the application capabilities

Gilles Caulier-4
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--- Comment #10 from Gilles Caulier <caulier gilles gmail com>  2011-09-03 06:09:39 ---
*** Bug 281235 has been marked as a duplicate of this bug. ***

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[Bug 201772] Slogan reflects poorly on the application capabilities

Andi Clemens
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--- Comment #11 from Andi Clemens <andi clemens googlemail com>  2011-09-03 06:47:40 ---
I agree, we should definitely remove the "professional" part... the slogan is
confusing, it can be misinterpreted and it is too long.

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[Bug 201772] Slogan reflects poorly on the application capabilities

Gilles Caulier-4
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--- Comment #12 from Gilles Caulier <caulier gilles gmail com>  2011-12-13 09:07:51 ---
For me "Professional" is important to "think different..." than other
open-source applications (:=)))...

Gilles Caulier

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[digikam] [Bug 201772] Slogan reflects poorly on the application capabilities

Gilles Caulier-4
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--- Comment #13 from Gilles Caulier <[hidden email]> ---
Definitively, an non issue entry... This is not a bug at all...

Gilles Caulier

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[digikam] [Bug 201772] Slogan reflects poorly on the application capabilities

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